The Aga Khan Agency for Microfinance (AKAM) established Premiere Agence de Microfinance (PAMF-Madagascar) to serve the financial needs of the poorest in society and to support AKF’s integrated rural development project with rice farmers in Sofia.
300,000
PAMF-Madagascar has financed over 300,000 projects
Madagascar’s $16 billion GDP is largely driven by extractive industries, agro-industry, banks, transport, livestock and fisheries. The economic situation in Madagascar remains complicated due to serious infrastructure deficiencies and slow GDP growth.
Madagascar remains one of the poorest countries in Africa, with 81 percent of its population living below the national poverty line. The mainstream banking sector reaches less than 20 percent of the nation’s 31 million people.
Madagascar's microfinance sector was established in 1990. It began to experience rapid growth in the past decade, with more than 30 players that reach about a quarter of the population. It is a critical segment of the financial landscape and is seen as a vehicle to help eradicate extreme poverty.
In 2005, the Aga Khan Foundation (AKF) launched an integrated rural development project in the Sofia region. Its aim was to double rice yields by training groups of farmers in alternative rice cultivation practices. To support these efforts, and to reach the poorest in society, AKAM established Premiere Agence de Microfinance (PAMF-Madagascar) in 2006.
AKDN / Lucas Cuervo Moura
PAMF-Madagascar is a deposit and credit institution licensed by the Central Bank of Madagascar. Its goal is to reduce poverty by fighting economic and social exclusion through access to quality financial solutions adapted to the realities of the Malagasy market. Seventy percent of its borrowers live in rural areas, taking advantage of digital financial services. However PAMF-Madagascar has diversified into different geographic areas and economic sectors, such as the urban areas of the Analamanga region, and cities such as Majunga in Boeny, where it is focused on small traders and artisans. It now has 20 branches, with a client portfolio of over 350,000 spread across the island.
As well as loans to groups for rice and vegetable production and small equipment, and group savings accounts, PAMF-Madagascar offers loans for warehousing and inventory credit in its own granaries or in borrowers’ own or village granaries.
To support the evolution of digital financing, AKAM transferred majority ownership to AKFED in 2016. In 2019, it launched its digital financial services (DFS) strategy, which now includes banking by Whatsapp and Messenger, app and virtual branch.
As part of its commitment to the country, PAMF-Madagascar worked with the Grameen Foundation to develop the first Progress Out of Poverty (PPI) scorecard for Madagascar, a tool widely used in microfinance to measure poverty outreach.
AKF establishes and strengthens community-based savings groups through training, links to markets and organisational development support. It offers financial education to support fishermen and their households.