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  • For the last 28 years, Serena Beach Resort & Spa in Mombasa, Kenya has distinguished itself as a leader in sea turtle conservation, having released nearly 62,000 turtle hatchlings into the Indian Ocean since the inception of the project.
Serena Hotels
Protecting our oceans and marine life: The case of Serena Beach Resort & Spa

Reproduced with permission from Ecotourism Kenya.

With over 70 percent of the earth’s surface covered by oceans and approximately 94 percent of life on earth being aquatic, oceans play a crucial role in maintaining life on earth. Yet, this importance and marine life in general that they support is under severe threat due a wide array of factors, which include: climate change and rising water temperatures, destructive fishing practices, insensitive tourism operations and pollution among others.

There is global consensus among scientists for instance that plastic pollution has had devastating impacts on marine life resulting in declines in populations of some species such as the sea turtle. Plastic bags resemble jelly fish, a common food for sea turtles and some seabirds eat plastic because it releases a chemical that makes it smell like their natural food. After ingesting the plastics, their stomachs get filled with plastic debris, preventing them from feeding and eventually leading to their death. Abandoned or discarded fishing gear which are largely made of plastic have also been identified as another cause of death of marine life as they become entangled in them.

These examples are a clear reminder that our oceans and marine life are in peril and the time to act is now. In recognition of the need to change our relationship with nature, and create real and long-lasting positive impact, Serena Beach Resort & Spa has taken bold actions to protect the ocean and its marine life. The property has emerged as a role model of how responsible tourism can play an important role in addressing these global threats, not only for the benefit of the present generation but also future generations. This article highlights some of the measures it has implemented towards this end.

Turtle conservation

For the last 28 years Serena Beach Resort & Spa, one of the Gold-rated properties in Kenya, has distinguished itself as a leader in sea turtle conservation. It is worth noting that sea turtles face extinction making their protection of great importance. The nesting success of sea turtles around Mombasa where the property is located is threatened by factors such as human activities, predators and tidal flooding. It is on this basis, that the facility initiated a turtle conservation project, where nest sites found in marine habitats in areas such as Shanzu Bay, Mtwapa, Kikambala and Kenemai are protected and hatched within the property. Hatching cages made of wood and encased with a light-gauge mesh have been placed on the beach lawn of the facility, and are monitored daily to protect the eggs, detect early hatching and ensure the cages are in good condition.

What started as a dream has become an important milestone in and microcosm of marine conservation. According to the company data, approximately 61,931 turtle hatchlings have been released into the Indian Ocean since the inception of the project accounting for 85 percent success rate, and 560 Green, Hawksbill and Olive Ridley nests have been reported and secured. To celebrate the success of the property in its involvement in this vital initiative, Serena Hotels organised an event dubbed “Turtle Fest” that took place in February 2021. The event entailed turtle hatching and release, as well as the opportunity for guests to learn about the important role the company plays in protecting this endangered species.


To help protect this endangered species, the facility has placed sea turtle hatching cages on its beach lawn where the eggs are monitored daily until they hatch.

One of the tools that the Serena Beach Resort & Spa uses to promote marine conservation is the human-size chessboard found near the beach within the premises. The chess that is themed around Marine Life Vs Life Cycle of a Butterfly is based on conservation projects that the property is running, that is butterfly conservation beside the turtle conservation highlighted above. The chess pieces have been made by Ocean Sole Foundation out of recycled flipflops that are found disposed on the beaches and other water sources such as rivers and lakes. It is estimated that about 2,512 flipflops were repurposed to make the chessboard. In this way, the property is creating awareness about the impact of marine debris on the environment and the importance of conserving marine life.


This human-size chessboard – used to promote awareness about marine conservation – was carved out of more than 2’500 recycled flipflops that were collected from the Coast Province beachfronts.
AKDN / Lucas Cuervo Moura

Elimination of single-use plastics

A plastic straw to use in taking our favourite drinks and a plastic water bottle to hold water that helps us quench our thirst may seem very harmless, considering that these materials that are made primarily from fossil fuels are quite often than not disposed of right after use. However, in reality, they come with a heavy “environmental price” to pay as already highlighted above. The world’s plastic addiction has had devastating impacts not only on marine life but also on human health.

Although single-use plastic pollution is most visible in the streets of our towns and cities, its effect on water resources is far-reaching. Litter can be the first stage in a waste stream that enters waterways as plastic disposed on the street, which is then washed away by rain ending up into our rivers, lakes and oceans. Like all the other Serena properties, Serena Beach Resort & Spa has taken steps to eliminate the use of single use plastics within its operations. This is by shifting from: use of plastic bottled water to glass bottled water, use of paper straws instead of plastic straws, and use of refillable dispensers for guest amenities (shampoo, shower gel, lotion) rather than the miniature single use bottles. This is in the knowledge that every single action, big or small, is crucial in leaving our world a better place.


At the Mombasa Serena Beach Resort & Spa, plastic trash collection keeps the beachfront clean and helps improve the ocean ecosystem by reducing toxic matter that kills marine life.
AKDN / Lucas Cuervo Moura

Protecting our oceans and marine life should be at the heart of our actions today and in the years to come. The encouraging news is that eco-rated properties like Serena Beach Resort & Spa are leading the way in rising to this environmental challenge of existential proportion. However, not a single person or business can address these problems on its own. It requires a collective effort from all of us. Therefore, it is our hope that you too will be part of the solutions to secure the future of our planet!