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Exhibition highlights traditional embroideries

16 February 2021

The Serena Hotels in collaboration with the Behbud Association held a crafts exhibition in Islamabad. Serena Hotels CEO, Aziz Boolani, inaugurated the "Embroidering Dreams" event, where different organisations put up stalls displaying traditional embroideries and exquisite handmade products of Pakistan. Featuring 11 types of crafts, the exhibition celebrated the home-based workers and women artisans of Behbud, a non-profit organisation run by volunteers for almost 50 years. Mr Boolani said the event was held under the hotel's Cultural Diplomacy Initiative, which involved showcasing and tastefully representing the heritage and supporting local skills development.